At britt_marie_kbh, we believe in fashion that tells a story. Our exclusive collaboration with Guanabana not only celebrates the timeless craftsmanship of Colombian artisans, but also embraces cultural evolution and inclusive practices. This is especially true with the revolutionary inclusion of men in the traditionally women-only Wayuu knitting culture.
We're incredibly proud to be part of this pioneering effort that opens doors to new opportunities for artisans in Colombia.
A Historic Shift: Inclusion of Men in Wayuu Culture
The Wayuu people, renowned for their vibrant and intricate weaving traditions, have long been known for a gender-specific division of labor. Historically, Wayuu women were the sole creators of the region’s famous handmade bags—intricately woven from natural fibers and dyed with bold, geometric patterns. This practice has been passed down through generations as a symbol of heritage, creativity, and identity.
However, Guanabana is changing the narrative by including men in the artisan collective. While the number of male weavers remains small, this shift is nothing short of revolutionary. Guanabana by britt_marie_kbh is proud to be a part of this progressive change.
The reason for this change lies in the incredible success and progress that women in the Wayuu community have achieved through their collaboration with Guanabana. Women now have access to a viable life alternative, which empowers them to choose creative and productive work over less sustainable options. The success of women’s weaving has not only led to financial independence but has also opened new avenues for the Wayuu culture to evolve and thrive.
Handmade Bags with a Purpose: Craftsmanship Meets Sustainability
Each bag in our exclusive collaboration with Guanabana by britt_marie_kbh is a celebration of craftsmanship and sustainable fashion. Handwoven by Wayuu artisans, the bags are not just accessories—they are works of art that carry the deep traditions and stories of the Wayuu people.
The inclusion of both men and women in the artisan collective speaks to the sustainable impact of ethical fashion. The bags are crafted with care and designed to last for years, reflecting a deep commitment to the quality and aesthetic value that defines each piece. As we release limited-edition handmade bags, they represent not only a fashionable choice but a symbol of empowerment and equality within the Wayuu community.
When you purchase a Guanabana by britt_marie_kbh bag, you are supporting sustainable fashion and your purchase provides artisans with consistent work and the opportunity to improve their lives through creativity, stability, and fair wages.